{"id":238698,"date":"2026-05-18T16:45:26","date_gmt":"2026-05-18T14:45:26","guid":{"rendered":"https:\/\/www.carbonefarmers.com\/?p=238698"},"modified":"2026-05-18T16:55:07","modified_gmt":"2026-05-18T14:55:07","slug":"communiquer-valoriser-engagement-climatique-credits-carbone","status":"publish","type":"post","link":"https:\/\/www.carbonefarmers.com\/fr_fr\/communiquer-valoriser-engagement-climatique-credits-carbone\/","title":{"rendered":"Comment bien communiquer sur ses actions de contribution carbone ?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Communiquer correctement sur ses actions de contribution carbone est une recommandation de l\u2019<a href=\"https:\/\/www.ademe.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">ADEME<\/a>, et m\u00eame une s\u00e9rieuse recommandation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Carbone Farmers se base sur son rapport de 2022, <em><strong><a href=\"https:\/\/librairie.ademe.fr\/economie-circulaire-et-dechets\/5335-utilisation-de-l-argument-de-neutralite-carbone-dans-les-communications.html#\" target=\"_blank\" rel=\"noreferrer noopener\">Utilisation de l&rsquo;argument de \u00ab neutralit\u00e9 carbone \u00bb dans les communications<\/a><\/strong><\/em>, pour vous donner quelques cl\u00e9s pour communiquer sur vos actions en faveur de la neutralit\u00e9 carbone globale, sans tomber dans l\u2019\u00e9cueil du greenwashing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notamment, cet article s&rsquo;adresse en particulier aux entreprises qui souhaitent mettre en avant leurs achats de cr\u00e9dits carbone \u00e0 des fins de contribution climatique.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La neutralit\u00e9 carbone n&rsquo;a de sens qu&rsquo;\u00e0 l&rsquo;\u00e9chelle globale<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tout d\u2019abord, revenons sur la notion de neutralit\u00e9 carbone : il faut que la somme des \u00e9missions de gaz \u00e0 effet de serre, ou GES (en CO\u2082e) moins la somme de CO\u2082e s\u00e9questr\u00e9 soit \u00e9gale \u00e0 0, i.e. <strong>\u00e9missions de CO2e &#8211; CO2e s\u00e9questr\u00e9 = 0.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Or, selon l\u2019ADEME, l\u2019objectif de neutralit\u00e9 carbone, \u00e0 savoir l\u2019\u00e9quilibre entre les \u00e9missions et les s\u00e9questrations anthropiques de GES, n\u2019a vraiment de sens qu\u2019\u00e0 l\u2019\u00e9chelle plan\u00e9taire. \u26a0\ufe0f Donc, prenez garde aux formulations abusives : une collectivit\u00e9, une entreprise et plus largement un acteur \u00e9conomique ne peuvent pas \u00eatre \u00ab neutres en carbone \u00bb. Cela pourrait laisser croire que le territoire, l\u2019activit\u00e9 ou le produit n\u2019a plus aucun impact en termes de gaz \u00e0 effet de serre (ce qui est tr\u00e8s souvent faux, voire impossible).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En bref, l\u2019emploi abusif du terme \u201cneutralit\u00e9 carbone\u2019\u2019 sugg\u00e8re qu\u2019il est possible de lutter efficacement contre le changement climatique avec seulement de la contribution\/compensation, sans des efforts r\u00e9els de r\u00e9duction des \u00e9missions et sans changement des comportements individuels.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pour qu&rsquo;une action de compensation carbone d&rsquo;une entreprise ne soit pas du greenwashing<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un second terme peut porter \u00e0 confusion : <a href=\"https:\/\/bigmedia.bpifrance.fr\/nos-dossiers\/compensation-carbone-en-entreprise-definition-enjeux-demarche\" target=\"_blank\" rel=\"noreferrer noopener\">la compensation carbone<\/a>. Elle peut laisser penser qu\u2019une action de compensation permet d\u2019annuler les \u00e9missions rel\u00e2ch\u00e9es par ailleurs, ce qui d\u00e9responsabilise celui qui y a recours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019ADEME soutient toutefois le principe de compensation volontaire, mais en y ajoutant quelques principes :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Communiquer de mani\u00e8re responsable<\/li>\n\n\n\n<li>Faire et rendre public son bilan des \u00e9missions, r\u00e9ductions et compensations de GES<\/li>\n\n\n\n<li>Choisir des projets de compensation labellis\u00e9s<\/li>\n\n\n\n<li>Privil\u00e9gier des projets qui prennent en compte les impacts environnemental, social et \u00e9conomique<\/li>\n\n\n\n<li>Soutenir \u00e0 la fois des projets sur le sol national et \u00e0 l\u2019international.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Qu&rsquo;est-ce que cela signifie, communiquer de mani\u00e8re responsable son achat de cr\u00e9dits carbone ?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Contribution carbone et cr\u00e9dit de compensation, une communication diff\u00e9renci\u00e9e<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pour rappel, les cr\u00e9dits carbone achet\u00e9s par votre entreprise doivent \u00eatre d\u00e9clar\u00e9s s\u00e9par\u00e9ment de votre bilan carbone. Selon vos objectifs et donc l\u2019usage final de ces cr\u00e9dits carbone, \u00e0 savoir la compensation ou la contribution, vous devez adopter une posture de communication diff\u00e9rente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le SBTi FLAG et le GHG protocol, r\u00e9f\u00e9rentiels internationaux qui encadrent la comptabilit\u00e9 carbone, pr\u00e9conisent deux approches :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"text-decoration: underline;\">Pour de la contribution<\/span> : communication sur la contribution financi\u00e8re apport\u00e9e, en \u20ac. Dans ce cas, il n\u2019est pas n\u00e9cessaire d\u2019\u00e9viter le double compte.<\/li>\n\n\n\n<li><span style=\"text-decoration: underline;\">Pour de la compensation<\/span> : communication sur la tonne de CO2e \u00e9conomis\u00e9e ou s\u00e9questr\u00e9e. Dans ce cas, les cr\u00e9dits carbone doivent quantifier une r\u00e9duction ou une s\u00e9questration uniques. Ils ne doivent \u00eatre comptabilis\u00e9s qu\u2019une seule fois.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Les bonnes pratiques g\u00e9n\u00e9rales pour communiquer sur votre engagement climatique<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Plusieurs bonnes pratiques de communication sont mises en exergue par l&rsquo;ADEME. Elles concernent tout type de projet soutenu \u00e0 des fins d&rsquo;att\u00e9nuation du changement climatique :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1\ufe0f\u20e3 D&rsquo;abord, il s&rsquo;agit de construire un narratif sur l\u2019histoire des projets soutenus, et non sur le financement de l\u2019entreprise et la quantit\u00e9 de CO\u2082 \u00e9vit\u00e9e\/s\u00e9questr\u00e9e. La communication doit \u00eatre centr\u00e9e sur le projet, non sur l\u2019entreprise qui le finance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2\ufe0f\u20e3 Ensuite, il faut accompagner les all\u00e9gations de preuves cr\u00e9dibles et utiles \u00e0 la compr\u00e9hension :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u00e9thodologies de calcul<\/li>\n\n\n\n<li>R\u00e9sultats du bilan de gaz \u00e0 effet de serre<\/li>\n\n\n\n<li>Strat\u00e9gie de r\u00e9duction de l\u2019entreprise<\/li>\n\n\n\n<li>Informations sur les projets de s\u00e9questration financ\u00e9s<\/li>\n\n\n\n<li>Labellisation &amp; cadre \u00e9ventuels<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">3\ufe0f\u20e3 Enfin, il faut faire attention \u00e0 bannir les raccourcis du type \u201cterritoire\/entreprise z\u00e9ro carbone\u201d, \u201cproduit neutre en carbone\u201d, \u201cempreinte carbone nulle\u201d pour pr\u00e9f\u00e9rer des termes plus pr\u00e9cis, \u00e9tay\u00e9s par des preuves. Et pr\u00e9f\u00e9rer des formulations comme : \u201cEntreprise engag\u00e9e pour la neutralit\u00e9 carbone globale \/ dans une d\u00e9marche de neutralit\u00e9 carbone\u201d.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Les bonnes pratiques pour la compensation carbone et quelques exemples de communication r\u00e9ussie<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quand il s\u2019agit de cr\u00e9dits de compensation, essayez de toujours associer l\u2019annonce de la compensation \u00e0 une communication sur les efforts de r\u00e9duction accomplis au sein de votre cha\u00eene de valeur, pour bien insister sur le fait que les cr\u00e9dits carbone restent un compl\u00e9ment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici quelques exemples de communication responsable :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cGr\u00e2ce \u00e0 tel et tel efforts, nous avons r\u00e9duit nos \u00e9missions de GES de X% en X ann\u00e9es. Pour aller plus loin dans notre engagement pour l\u2019environnement, nous avons d\u00e9cid\u00e9 d\u2019agir pour l\u2019agriculture r\u00e9g\u00e9n\u00e9ratrice en soutenant des puits de carbone agricoles certifi\u00e9s Label bas carbone, ce qui repr\u00e9sente X t de CO\u2082e s\u00e9questr\u00e9es.\u201d<\/li>\n\n\n\n<li>\u201cEn plus d\u2019avoir r\u00e9duit de X% nos propres \u00e9missions de GES cette ann\u00e9e, nous avons financ\u00e9 un projet qui a contribu\u00e9 \u00e0 la s\u00e9questration de X t de CO\u2082e [lien vers le descriptif du projet, etc.].\u201d<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Les bonnes pratiques pour la contribution carbone et quelques exemples de communication r\u00e9ussie<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pour l\u2019ADEME, dans le cadre de la contribution, il est pr\u00e9f\u00e9rable de communiquer sur les sommes investies, \u00e0 la fois :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>le co\u00fbt de la tonne de CO\u2082 du projet<\/li>\n\n\n\n<li>les sommes investies compar\u00e9es au chiffre d\u2019affaires de l\u2019organisation (en % du CA par ex.)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Quand il s\u2019agit de contribution pure, il est n\u00e9cessaire que votre entreprise emploie une formulation qui ne laisse pas croire qu\u2019il s\u2019agit de compensation : \u201cr\u00e9ductions ou s\u00e9questration financ\u00e9es\u201d, \u201catt\u00e9nuation financ\u00e9e des GES\u201d, etc. Voici quelques bons exemples de formulations :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cCette ann\u00e9e, notre entreprise a financ\u00e9 X projets de s\u00e9questration et de r\u00e9duction des \u00e9missions de GES, ayant obtenu le Label bas carbone, dans [pr\u00e9ciser les r\u00e9gions], ce qui repr\u00e9sente un montant de X \u20ac. \u201d<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cDepuis X ann\u00e9es, nous soutenons financi\u00e8rement, \u00e0 hauteur de X \u20ac\/an, (si pertinent) le projet [nom] labellis\u00e9 [label] qui contribue \u00e0 la r\u00e9silience de [r\u00e9gion] face au changement climatique.\u201d<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cNous avons achet\u00e9 X cr\u00e9dits carbone pour soutenir des projets labellis\u00e9s et contribuer ainsi \u00e0 l\u2019objectif plan\u00e9taire de neutralit\u00e9.\u201d<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Les bonnes pratiques pour d\u00e9crire ses objectifs climatiques et valoriser ses efforts de r\u00e9duction d\u2019\u00e9missions de GES<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c0&nbsp;l\u2019\u00e9chelle de votre entreprise : \u201cNotre entreprise s\u2019est engag\u00e9e \u00e0 r\u00e9duire de X % ses \u00e9missions directes d\u2019ici 2030 et de Y % d\u2019ici 2035 (par rapport \u00e0 ann\u00e9e n\u2026). Ces objectifs de r\u00e9duction sont compatibles avec la science et l\u2019objectif mondial de maintenir la temp\u00e9rature \u00e0 +1,5\u00b0C.\u201d<\/li>\n\n\n\n<li>\u00c0&nbsp;l\u2019\u00e9chelle d\u2019un produit : \u201cL\u2019empreinte carbone associ\u00e9e \u00e0 la conception et \u00e0 la fabrication de notre produit a \u00e9t\u00e9 r\u00e9duite de X% en X ans. Pour en savoir + : www\u2026\u201d<\/li>\n<\/ul>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Que pr\u00e9conise Carbone Farmers aux entreprises qui souhaitent mettre en avant leur engagement climatique ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Carbone Farmers certifie et vend des cr\u00e9dits carbone g\u00e9n\u00e9r\u00e9s sur des projets agricoles fran\u00e7ais, labellis\u00e9s <a href=\"https:\/\/label-bas-carbone.ecologie.gouv.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Label bas carbone<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tous <a href=\"https:\/\/www.carbonefarmers.com\/nos-projets-contribution\/\" target=\"_blank\" rel=\"noreferrer noopener\">nos cr\u00e9dits<\/a> sont trac\u00e9s et vous donnent acc\u00e8s \u00e0 un certain nombre d&rsquo;informations utiles \u00e0 votre communication<\/strong> : zone g\u00e9ographique, localisation des exploitations, tonnes de CO\u2082e \u00e9conomis\u00e9es ou s\u00e9questr\u00e9es,  nombre d&rsquo;exploitations en transition, surface de sols agricoles r\u00e9g\u00e9n\u00e9r\u00e9s, orientations technico-\u00e9conomiques des exploitations concern\u00e9es, leviers principaux mis en place, etc. <strong>Des visites sur le terrain sont aussi possibles<\/strong>, pour rencontrer les agriculteurs et agricultrices soutenus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En bref, ce que vous pouvez retenir de cet article pour votre communication, sont les points suivants. La principale diff\u00e9rence entre cr\u00e9dits de compensation et de contribution se situe au niveau de leur usage, et donc de la mani\u00e8re dont vous les communiquez :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"text-decoration: underline;\">Cr\u00e9dit de compensation<\/span> : communiquez sur les tonnes de CO\u2082e \u00e9conomis\u00e9es ou s\u00e9questr\u00e9es. Associez l&rsquo;achat de cr\u00e9dits de compensation \u00e0 vos propres objectifs de r\u00e9ductions d&rsquo;\u00e9missions. Il ne faut pas oublier que le cr\u00e9dit carbone reste un compl\u00e9ment.<\/li>\n\n\n\n<li><span style=\"text-decoration: underline;\">Cr\u00e9dit de contribution<\/span> : communiquez sur la contribution financi\u00e8re apport\u00e9e \u00e0 tel ou tel projet d&rsquo;att\u00e9nuation climatique, soit le montant des cr\u00e9dits carbone achet\u00e9s. Cela peut \u00eatre :\n<ul class=\"wp-block-list\">\n<li>Co\u00fbt de la tonne de CO\u2082 du projet<\/li>\n\n\n\n<li>Sommes investies au regard du chiffre d&rsquo;affaires de l&rsquo;entreprise.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.carbonefarmers.com\/wp-content\/uploads\/2026\/05\/compensation-contribution-carbone-credits-communication-differente-1024x1024.webp\" alt=\"\" class=\"wp-image-238710\" style=\"width:438px;height:auto\" srcset=\"https:\/\/www.carbonefarmers.com\/wp-content\/uploads\/2026\/05\/compensation-contribution-carbone-credits-communication-differente-1024x1024.webp 1024w, https:\/\/www.carbonefarmers.com\/wp-content\/uploads\/2026\/05\/compensation-contribution-carbone-credits-communication-differente-300x300.webp 300w, https:\/\/www.carbonefarmers.com\/wp-content\/uploads\/2026\/05\/compensation-contribution-carbone-credits-communication-differente-150x150.webp 150w, https:\/\/www.carbonefarmers.com\/wp-content\/uploads\/2026\/05\/compensation-contribution-carbone-credits-communication-differente-768x768.webp 768w, https:\/\/www.carbonefarmers.com\/wp-content\/uploads\/2026\/05\/compensation-contribution-carbone-credits-communication-differente.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Si vous souhaitez soutenir des projets de transition agricole et savoir comment communiquer sur votre engagement sans risque de greenwashing, discutez avec nos experts carbone &amp; climat !<\/em><\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/https:\/\/calendly.com\/carbonefarmers\" target=\"_blank\" rel=\"noreferrer noopener\">Contactez-nous !<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment bien communiquer vos achats de cr\u00e9dits carbone de contribution selon l&rsquo;ADEME, pour valoriser vos engagements climatiques.<\/p>\n","protected":false},"author":1,"featured_media":238716,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[19],"tags":[],"post_folder":[],"class_list":["post-238698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-le-marche-du-carbone"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment bien communiquer ses 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